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Park Place wins a Silver Maple Leaf Award with a little KICK
Lethbridge, AB: Park Place Shopping Centre has been awarded a Silver Maple Leaf Award from the International Council of Shopping Centers at the ICSC Canadian Shopping Centre Awards. Park Place was one of 8 finalists from across the Country. The award was presented for their marketing program entitled "True Love Comes in a Size 7!".
Park Place is Lethbridge's premier shopping destination, but in late 2007 and early 2008 the centre was starting to feel the drastic effects that cross-border shopping was having on its market and especially on its shoe category. To stimulate sales and traffic during the Valentine's Day period, the centre created "True Love Comes in a Size 7"; a creative concept developed and executed by KICK Creative Group Inc. This category merchandising event helped collect over 946 pairs of shoes for the YWCA's "Sisters in Success" program and drove the shoe category sales by 7.2%, clearly showing that this event provided the perfect "fit" for Park Place!
Michelle MacLean, project manager from KICK Creative said "I'm so excited for Park Place. It really shows what southern Alberta is made of and that you don’t have to be from a big centre to do it right! It is a fantastic accomplishment for Park Place, and a reflection of the hard work and creativity of our team here at KICK.”
The award was presented this past Thursday in Toronto to Darren Milne, Marketing/Specialty Leasing Manager, Kevin Brees, Marketing/Specialty Leasing Coordinator, Daryl Babb, General Manager, and Mary Vallee, Director of Marketing with Oxford Properties Group.
For further information please contact:
Michelle MacLean
KICK Creative Group Inc.
michelle@kick-creative.ca
403-315-3958